Review: Webcopywriting for self-learners (Pavel Šenkapoun)

I have chosen this book, because I realized, it would be nice to read something about this topic. And also because I was standing in the shop in the middle of IT literature looking for anything interesting, what I could as zero-one user read. And this book blinked into my eye.

The author highlights several times on the beginning of this book, that this is the punk version of traditional information of this field. This description corresponds with the content mainly in the first part of the book.

The book is written by easy language and reading is smooth. I appreciate a lot of practical examples, the correct ones or wrong ones too.

As minus could be counted the lack of content concentrated on longer texts. On the other side this book is dedicated to the basic elements of websites, where copywriting can be found. And for these elements is copywriting very important.

The author has used a lot of resources and does not hesitate to present also his own opinions. I recommend this book to those, who are just on the copywriting beginning and they would appreciate advices from experienced mate and not from boring teacher.

The book Webcopywriting for self-lerners (Pavel Šenkapoun)

The book Webcopywriting for self-learners (Pavel Šenkapoun)

Conclusion

Has been read: 10/2016
Content corresponds to the name of the book: 1/5
Smooth to read: 2/5
Usage in practice: 1/5
I am glad I have read this book: YES

Basic information

Language: Czech
Number of pages: 208
Bookbinding: soft
ISBN: 978-80-7413-176-9
Published: 2015 by Zoner Press

Karys

Nerada dělám zbytečné věci a nerada je dělám zdlouhavě. Proto ráda hledám zkratky. Zkratky, které znamenají zvýšení kvality, zkrácení času. V praxi to jsou šablony, chytré excely. Takový mikro- reengineering. Baví mě knížky, cestování, ekonomie, finance, seberozvoj, kvalitní diskuze s kamarády, jazyky, nové věci. V životě bych chtěla ještě procestovat pár zemí, kde je na pláži bílý písek a nejsou tam pole lehátek, naučit se ještě nějaký jazyk (plynule) a podepsat se hrdě pod pár projektů.

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